Clothing / Brand

Phase Branding

A clothing brand built on a simple idea: everyone moves through phases. We made pieces for whatever one you're in. Ran 2019–2021.

The idea

Everyone goes through phases. We made clothes for whichever one you're in.

Phase started from something real. We were young and moving through a lot, and the name came from that. It began as pure creative freedom: make what we actually wanted, no rules. That freedom is what people responded to.

What I did

Creative direction, design, and the content that sold it.

I led the brand's look and its adverstising. Designing the pieces, shooting and cutting the campaign videos, and writing and testing the content. The content consistently pulled 1–2K+ views a video with a steady stream of buyers. Four collections and a collaboration over two years.