Events / Community
2024 – 2025
The Sleepless Collective
A phone-free event concept for young people worn down by stress, social media, and always being reachable. Music as the reason to show up, in person, offline. Co-created, 2024–2025.
The idea
A night with no phones. Just music, people, and actually being there.
Sleepless was built for people burnt out on always-on culture. Stress, screens, and the quiet absence of real connection. The format was simple: phone-free gatherings where music does the work and people meet the old way, face to face.
What I did
Led the campaign that filled the room.
I shaped the concept and ran the creative. Wrote, shot, and edited the campaign film. The long-form video pulled ~11K views on Instagram, the campaign reached ~33K across the city, and the first event sold out within a month. Made alongside a small team: Patrick (producer), Ruben (camera/lighting), Maartje (assistant producer), and VanLaere (music and acting).